Communicating Science to Journalists

Reporters are writing science stories every day that reach consumers, healthcare providers, and policymakers, and that coverage ultimately influences research funding and which breakthroughs become widely adopted in clinical practice.

In this video series the Endocrine Society media relations team shares eight tips to help you refine your spokesperson skills and effectively communicate why your science matters beyond the four walls of your lab. Be in control of your narrative by mastering the below tips, available exclusively to Endocrine Society members.


Tip-by-Tip

  1. Flip the Script
  2. Build Relationships
  3. Understand Your Audience
  4. Steer Clear of Jargon
  5. Stick to Three Messages
  6. Draw the Human Connection
  7. Share Your Passion
  8. Practice, Practice, Practice

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